The Challenge:
The client, a dynamic SME, found itself at a crossroads regarding its expansion strategy into the Chinese market. Uncertainty loomed over the viability of introducing their products into this complex landscape. The client hesitated, unsure whether the timing was right to establish a formal entity in China. The challenge lay in deciphering market signals and determining the most prudent course of action amidst this uncertainty.
The Solution:
Turning to Woodburn Accountants & Advisors for guidance, the client found a reliable partner offering comprehensive Employer of Record (EoR) services tailored to their unique needs. Rather than committing to full incorporation immediately, Woodburn's flexible EoR services allowed the client to dip their toes into the market without the need for a significant upfront investment. This approach provided the client with the flexibility to explore market opportunities while mitigating risks associated with premature company formation.
Outcome:
After two years of utilizing Woodburn's EoR services, the client gained invaluable insights into the Chinese market landscape. Through market testing and customer feedback, they acquired a deeper understanding of the market dynamics and consumer preferences. Armed with this knowledge, the client made the strategic decision to exit the Chinese market. Despite the outcome, the experience gained from leveraging Woodburn's EoR services proved invaluable in informing future expansion strategies and market entry decisions.
Woodburn Accountants & Advisors is one of China’s most trusted business setup advisory firms.
Woodburn Accountants & Advisors is specialized in inbound investment to China and Hong Kong. We focus on eliminating the complexities of corporate services and compliance administration. We help clients with services ranging from trademark registration and company incorporation to the full outsourcing solution for accounting, tax, and human resource services. Our advisory services can be tailor-made based on the companies’ objectives, goals and needs which vary depending on the stage they are at on their journey.
Talk to an expert
Schedule a 30-mins complimentary, no-obligation call to see how Woodburn can help you. Book a call with our Head of Business Advisory - Kristina Koehler-Coluccia.
Topics we can advise on include:
Company Registration
Cloud Accounting & Financial Reporting
Cloud Payroll Services
Tax & Audit Services
Recruitment
Employer-of-Record
Visa Application
Trademark Registration
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Our advisory calls are available from Monday-Friday from 8am to 5pm CEST and Wednesday until 9pm CEST.