Overview
We encountered an unexpected obstacle during our design mark registration process in China. Despite facing a trademark rejection in China due to similarities with Warner Brothers' design mark, we remained undeterred in our marketing endeavors, leveraging the distinct identity and unique positioning in a different industry.
The Challenge
We aspired to secure trademark registration for our distinctive design mark. The trademark application faced rejection on the grounds of similarity to Warner Brothers' design mark, prompting concerns about potential brand confusion and legal implications.
Outcome
Although our China trademark faced rejection, it's evident that our company background and service portfolio differ significantly from Warner Brothers'. As a result, we have chosen to continue using our design mark, considering the clear distinctions between our industry and sectors.
Woodburn Accountants & Advisors is one of China’s most trusted business setup advisory firms.
Woodburn Accountants & Advisors is specialized in inbound investment to China and Hong Kong. We focus on eliminating the complexities of corporate services and compliance administration. We help clients with services ranging from trademark registration and company incorporation to the full outsourcing solution for accounting, tax, and human resource services. Our advisory services can be tailor-made based on the companies’ objectives, goals and needs which vary depending on the stage they are at on their journey.
Talk to an expert
Schedule a 30-mins complimentary, no-obligation call to see how Woodburn can help you. Book a call with our Head of Business Advisory - Kristina Koehler-Coluccia.
Topics we can advise on include:
Company Registration
Cloud Accounting & Financial Reporting
Cloud Payroll Services
Tax & Audit Services
Recruitment
Employer-of-Record
Visa Application
Trademark Registration
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Our advisory calls are available from Monday-Friday from 8am to 5pm CEST and Wednesday until 9pm CEST.